According to the official website, it is directed by David Nutter ("The Sarah Connor Chronicles," "Smallville") and stars Natassia Malthe ("BloodRayne II: Deliverance," "Alone in the Dark 2") and A.J. Buckley ("CSI"). It even has an imdb entry.
This "Alias" wannabe could be a Web-only series, but that would mean that it had a budget 3000 times that of "Quarterlife." My guess is that it's really some sort of sneaky viral ad campaign.
UPDATE: My guess was correct. The ads were for a line of televisions. As in "TV series" - geddit?