It's a beautiful coffee-table keepsake that the band Rush, and its art director Hugh Syme, asked me to write in celebration of the group's 40th anniversary.
I was approached to write The Art of Rush by my friend Matt Scannell of Vertical Horizon. I'd written the sleeve notes for his band's most recent album, Echoes from the Underground, which features Rush's Neil Peart on drums on stunning tracks such as this one. and so Matt kindly recommended my writing skills to Neil and Hugh. When Matt told me about the concept for the book, I'll admit I was dubious that anyone would want to read about how album covers were made.
That was before I first talked to Hugh.
The art director regaled me with stories about trying to herd a warren of rabbits for the cover of Presto, furtively crossing the Canadian border to do a Guerilla film shoot for A Farewell to Kings, descending into the depths of an autopsy lab to find a brain for Hemispheres, building a swimming pool inside his studio for Test for Echo, and tying photographer Deborah Samuel to the stake and setting her on fire for Moving Pictures. Ok, I'm exaggerating about the last part. Hugh only made it appear as if Deborah, posing as Joan of Arc, was being burnt alive. But, as he recalls, a bottle of The Macallan whiskey may have been involved to calm the nerves before the stunt.
Interviewing band members Alex Lifeson, Geddy Lee, and Neil Peart was just as interesting. As a longtime fan of Rush, I was thrilled to delve into the conceptual discussions about the theme of each album and its lyrics. A hallmark of Rush's releases if the considerable care that goes into every aspect of what they do, including the artwork. As such, readers of The Art of Rush will be surprised to discover just how much effort went into each album cover. In the days before Photoshop, each element of the artwork had to be handcrafted and pieced together like the innards of a Swiss wristwatch. Take the inside gatefold of Hold Your Fire, for example. Hugh first had to construct a miniature model of a city street and then super-impose a picture of a fireball juggler on to it. It's the kind of thing Hollywood special effects teams used to do. Nowadays, of course, Hugh utilizes digital technology to create Rush's art. But as Neil put it, “The tools got easier, but the thinking doesn’t.”
A casual observer would be amazed to discover that Rush's album covers, which boast more diversity than the Period Table of Elements, have been designed by the same person since 1975. Many album cover designers offer up variations of a narrow style. But Hugh is an art director whose expansive vision complements Rush's tradition of continually pushing the boundaries of its music.
This project was a great pleasure to work on and I feel privileged to have done it.
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