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Over the past few weeks, his grass-roots supporters across the nation have mobilized in the streets in rolling rallies, bringing Dent's message to confused bystanders. In Chicago, a gathering of Dent's campaigners resulted in the police being called out in scenes reminiscent of the Democratic convention riots of '68. (Ok, maybe that's a teensy bit exaggerated.) Maximizing the impact of the Dent surge: a number of billboards have sprung up like Spring daffodils this past week.
But those very Dent billboards were subject to -- literally -- a smear campaign just two days later by some Joker. Detractors, meanwhile, accuse the politician of being a two-face.
Holy smokes, Batman, what is going on here? Only the most exciting viral campaign in recent Hollywood history.
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